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New 2024 Mitsubishi Triton to boost Malaysia's sales to 24,000 units

Hans · May 14, 2024 04:37 PM

New 2024 Mitsubishi Triton to boost Malaysia's sales to 24,000 units 01

Mitsubishi Motors Corporation (MMC) is forecasting a sharp 15.9% increase in sales in Southeast Asia, for its current financial year ending March 2025.

In its last financial year ending March 2024, the company reported a 9% drop in Southeast Asian sales, to 239,000 units.

A slowdown in Thailand’s and Indonesia’s economies, which historically contributes nearly 60% of MMC’s sales in the ASEAN trade bloc, had dragged down the company’s financial results. MMC’s profit margin slipped from 7.7% to 6.8%.

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New 2024 Mitsubishi Triton to boost Malaysia's sales to 24,000 units 01

For the current fiscal year, MMC is expecting Southeast Asia’s economy to improve in the second half of this fiscal year (October 2024 – March 2025).

Specifically for Malaysia, MMC is forecasting a 3.7% improvement in sales. The launch of the much-anticipated new 2024 Mitsubishi Triton – expected to be within the second half of this year - will undoubtedly give Mitsubishi Motors Malaysia some much-needed boost.

As a newer model with a higher level of features, prices are expected to go up in tandem. In Thailand, prices of the highest specifications Triton Athlete variant went up by 11%.

New 2024 Mitsubishi Triton to boost Malaysia's sales to 24,000 units 02

The outgoing generation Mitsubishi Triton is still on offer in Malaysia, with up to RM 7,000 in cash rebates. There’s also an additional trade-in deals of up to RM 4,000. Government servants will get RM 1,000 extra, or RM 2,000 if they own a Mitsubishi vehicle.

Hans

Head of Content

Over 15 years of experience in automotive, from product planning, to market research, to print and digital media. Garages a 6-cylinder manual RWD but buses to work.

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