![Proton S70 claimed as best-selling C-segment sedan: 14,877 units sold thus far 01]()
Since the Proton S70’s launch in November 2023, a total of 14,877 units have been sold as of September 2024, averaging 1,640 units per month since January. Proton has positioned the S70 as the best-selling sedan in the C-segment, although comparisons during promotional events have been against B-segment models like the Toyota Vios and Honda City.
The S70 is Proton’s latest success story in a legacy of popular sedans that began with the launch of the Proton Saga in 1985. Over the years, the brand has sold 3.85 million units of sedans across models like the Wira, Persona, and Waja.
What makes the Proton S70 stand out? Proton says customers are drawn to its balance of style, comfort, and value, with features like LED headlights, a 360-degree camera, and a 12.3-inch touchscreen infotainment system.
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![Proton S70 claimed as best-selling C-segment sedan: 14,877 units sold thus far 01]()
A recent survey found that buyers appreciate the S70’s modern design and affordability, with prices starting from over RM 70,000. Proton’s continued focus on safety, with advanced features such as ADAS level 2, has also been a major selling point.
Despite some minor complaints about noise and vibration, overall satisfaction remains high among S70 owners, who praise its cabin comfort and ample storage space.
![Proton S70 claimed as best-selling C-segment sedan: 14,877 units sold thus far 02]()
Proton’s CEO, Roslan Abdullah, reflected on the brand’s success: “Our sedans, from the iconic Saga to the innovative S70, have served as reliable first cars and cherished family vehicles. With over 3.85 million units sold, we remain committed to delivering quality, safety, and innovation.”
Below is a breakdown of Proton sedan sales over the years:
| Model |
Units (Domestic) |
Units (Export) |
Production |
| Saga |
2,047,886 |
18,432 |
July 1985 – now |
| Wira |
952,216 |
3,046 |
May 1993 – June 2009 |
| Persona |
437,896 |
10,564 |
November 1993 – now |
| Waja |
294,809 |
635 |
May 2000 – June 2011 |
| Preve |
70,627 |
2,359 |
Feb 2012 – December 2018 |
| S70 |
14,632 |
245 |
November 2023 – now |
| Total |
3,818,066 |
35,281 |
|
Also read: Review: Proton S70 in Malaysia - Comfy, spacious, powerful; but let down by a couple of factors
The quest for automotive knowledge began as soon as the earliest memories. Various sources information, even questionable ones, have been explored including video games, television, magazines, or even internet forums. Still stuck in that rabbit hole.
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