Isuzu Motors has a high market share in Thailand with its D-Max pick-up giving even the legendary Toyota Hilux a run for its money but with Chinese carmakers taking the lead in electric vehicles (EV) over there, Isuzu is looking to not lose market share by launching an electric pick-up there as soon as 2025, according to a report by Asian Nikkei. Currently, pick-ups account for about half of Isuzu’s global sales and the electric pick-up should help to maintain those numbers or even expand them a

The all-new Isuzu D-Max is absolutely owning it in most regional markets. After taking over half the market share in Thailand for the month of June 2022, it’s racked up 4,237 new registrations from January to June this year in Malaysia, marking a whopping 143 percent growth over the same period in 2021. Additionally, the volume in the first half of this year is already knocking on the door of the 4,601-unit total they achieved throughout the whole of 2021. Not only does it move them up to third

The pick-up truck market has changed a lot in recent years, and unlike back then these vehicles aren't just limited to muddy ruts anymore. More Malaysians are choosing pick-up trucks (okay, Hailaks) for daily duties too, and one of them that we think you should consider is the all-new 2021 Isuzu D-Max. This X-Terrain is the range-topper of the 7-variant-wide, newly-launched D-Max range - with a raison d'etre of turning heads away from the Toyota Hilux Rogue, Mitsubishi Triton Athlete, and Ford R

We'll give it to you straight - the all-new 2021 Isuzu D-Max is an utter script-flipper. To the long-standing, comfortably-leading monarchs of the Malaysian pick-up truck arena - you lot have plenty to be afraid of. And what is the script that the D-Max rips and chucks into the bin? That it's the 'forgotten' one, the one that just couldn't quite share the same 'lifestyle pick-up truck' pedestal with the Toyota Hilux Rogue, Mitsubishi Triton Athlete, and Ford Ranger Wildtrak. In this page today i

Other than a pair of tarted-up Toyota Corolla Cross, another Japanese marque showcased dressed up versions of their cars. Isuzu turned up the heat at their booth with modified Isuzu D-Max, MU-X and V-Cross. These pictures were provided by our sister-site in Thailand, AutoFun. While they look really cool, we only just got the 2019 Isuzu D-Max. It’s the first EEV-certified pick-up in Malaysia and it’s one suited for those seeking a durable and reliable pick-up truck. I hear you ask ‘but why aren’t

Mazda has just dropped a teaser of the new-generation Mazda BT-50 pick-up truck, which will be making its debut on 17th June. The all-new third-generation Mazda BT-50 will be based on the recently-introduced third-generation Isuzu D-Max, a departure from the Ford Ranger-based second-generation model. As such, the new-generation Mazda BT-50 will be underpinned by the Dynamic Drive Platform, just like the Isuzu D-Max. Apart from being 23% stiffer than the outgoing model, the new platform also feat