The Proton e.Mas 7 was launched yesterday with a starting price of RM 109,800 for the entry Prime variant and RM 123,800 for the Premium variant. However, the first 3,000 customers will enjoy a lower ‘introductory price’ of RM 105,800 and RM 119,800 respectively. The first 3,000 customers figure is telling because, in Malaysia, only one battery EV (BEV) model has crossed the 3,000-unit annual sales milestone: the BYD Atto 3. Last year, distributor Sime Darby Beyond Auto sold 3,157 units of the B

Hans

Dec 17, 2024

DRB-HICOM Berhad and Zhejiang Geely Holding Group Co. Ltd. have signed two Memorandums of Understanding (MOUs) to accelerate the transformation of the Automotive Hi-Tech Valley (AHTV) in Tanjong Malim, Perak, into a global hub for electrified and Energy Efficient Vehicles (EEV). Collaboration with MIDA The first MOU, signed with the Malaysian Investment Development Authority (MIDA), focuses on promoting investments and fostering the growth of Malaysia’s automotive industry. The partnership aims

Sanjay

Dec 17, 2024

The Proton e.MAS 7 BEV officially launched today, has achieved the full 5-star safety rating from ASEAN NCAP. With a total score of 92.57 points, it ranks among the highest-performing vehicles under the 2021–2025 ASEAN NCAP assessment protocol. The Proton e.MAS 7 scored well in all four major categories of the ASEAN NCAP assessment: 1) Adult Occupant Protection (AOP): The e.MAS 7 scored an impressive 39.00 out of 40.00 points in the AOP category. Featuring a robust structure and 6 airbags as sta

Arvind

Dec 16, 2024

The Proton e.Mas 7 battery electric vehicle (BEV) has finally launched, with prices starting from RM 109k before promotions. But Malaysia won't be its only market, as it will also be sold in neighbouring countries. Sighted in the ASEAN NCAP results dossier, it is mentioned that the e.Mas 7 will be sold in Brunei and Singapore. While that's technically still export markets, it's certainly a small piece of the ASEAN pie, considering the numbers there won't be enough to score Proton the 'Number 3 i

Sanjay

Dec 16, 2024

Proton has officially launched its first battery electric vehicle (BEV), the e.Mas 7, which comes fully-imported (CBU) from China, priced at RM 105,800 for the Prime variant and RM 119,800 for the Premium variant. These are introductory prices (OTR without insurance) for the first 3000 customers. Post-special-launch prices are RM 109,800 for the Prime variant, and RM 123,800 for the Premium variant. The e.Mas 7 is the debut model of Proton’s electrified-only sub-brand, e.Mas, which is managed by

Shaun

Dec 16, 2024