Chinese influencer Yundui Media, operating on Douyin, a platform similar to TikTok, recently completed a noteworthy journey. They embarked on a road trip in a GAC Emkoo, traveling from Chengdu, China to Southeast Asia.
The journey, sponsored by Guangzhou Automobile Group Co., Ltd. (GAC), was called "Ten Thousand Miles Across Southeast Asia" and took them through China, Laos, Thailand, and Malaysia, ending with a surprise visit to a GAC showroom in Kuala Lumpur on 15-August 2023.
The expedition showcased the durability and reliability of the GAC Emkoo, a hybrid C-segment SUV, solidifying GAC's image as a brand synonymous with trustworthiness, safety, and innovation.
Yundui shared their journey on their Douyin channel, captivating millions of viewers with real-time videos and stories. This campaign highlighted Yundui's influence and GAC's dedication to providing dependable vehicles.
The trip served a dual purpose: testing the GAC Emkoo's capabilities and emphasizing its advanced engineering and performance. The challenging terrains, diverse climatic conditions, and tough landscapes allowed the Yundui team to experience the full potential of the GAC Emkoo.
The car's distinctive design drew attention on social media, and its stylish appearance, well-equipped features, and reliability left a lasting impression.
Throughout the journey, the GAC Emkoo showcased its cutting-edge technology, safety features, and sleek design, demonstrating consistent performance. This accomplishment reinforced GAC's position as an industry leader and enhanced its presence in the Southeast Asian market.
"We are thrilled by the remarkable journey undertaken by Yundui with the GAC Emkoo," said Mr Tan Keng Meng, CEO of Warisan TC Holdings Bhd.
“This accomplishment is a reflection of GAC's unwavering commitment to quality and excellence. This stylish and technologically advanced GAC Emkoo has already proven its mettle in the Chinese market and with this accomplishment, it can only reinforce the GAC brand and allure. We look forward to sharing this model soon with our Malaysian customers!” he added.
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