The updated 2024 Proton X50 has performed strongly since its July launch, achieving sales of 2,585 units in its first full month, cementing its place as the carmaker's best-selling model so far this year.

July 2024's sales figure is its best of any month so far in 2024, with the previous high being in January 2024 with 1,964 units sold then.

All this means that it has been a very, very tough battle in the B-segment SUV space. Our previous report on 9-July 2024 showed that the Honda HR-V is the clear leader in this segment, with 10,803 units sold till then.

Granted, the X50's result could see this position upended a bit, pending further data from JPJ.

Anyway, the Proton has sold nearly 120,000 units since it was first introduced in October 2020, and eventually became the fastest-selling SUV in Malaysia.

The company also says that the customer base is an equal split between male and female buyers, and over 60% of them are aged between 26 and 50 years old.

The updated model – while still retaining the same exterior look – boasts enhanced noise, vibration, and harshness (NVH) levels, and gains a 10.3-inch screen with faster boot-up times. The X50 also gains a new 360-degree camera, while the Flagship and Premium variants benefit from a powered tailgate.

The 2024 Proton X50 range is priced as below:

• 1.5T Standard – (RM 86,300)
• 1.5T Executive – (RM 93,300)
• 1.5T Premium – (RM 101,800)
• 1.5 TGDi Flagship – (RM 113,300)