Association plays a powerful role in our purchase decisions. We admire the watches and clothes worn by celebrities and personalities, desire to visit the places they travel, and even crave the food they eat. This drive for association is at the core of human aspiration. The same principle applies to the cars we drive. Whether it's the iconic Aston Martin DB5 from James Bond or the legendary Toyota Corolla (AE86) known for its "drifty" tofu deliveries, we are drawn to the cars that cool people/ch

Hyundai is gearing up to introduce hybrid vehicles under its Genesis luxury brand next year, targeting consumers who are hesitant about making the full leap to full-electric vehicles, reports The Korea Economic Daily (KED). This strategic move by the Hyundai Group, which also encompasses Kia, aligns with companies like Toyota, which has achieved significant success with its hybrid models amidst a cooling BEV market. This unexpected market shift has seen declining incomes for BEV-only stalwarts l

We’re halfway through 2021 and though it felt like time has been moving quickly to some, others might think that the first half of the year felt like the entirety of 2020 (albeit worse, perhaps?). Despite the persistent lockdowns, the first half of 2021 did at least gave a us a few model launches, from the Toyota Corolla Cross to the all-new Isuzu D-Max. Still, we have 6 more months to go before 2020 2.0 2021 ends. Without further ado, here are some of the cars we think could be launched in the

Hyundai Sime Darby Motors (HSDM) is looking to up their premium game with the incoming launch of the 2021 Hyundai Palisade flagship SUV in Malaysia sometime this year. This announcement comes alongside the imminent local arrival of the refreshed Kona B-segment SUV. The Palisade is a 7-seater SUV that is as premium as the Germans when it comes to equipment. The Malaysian-spec Palisade is powered by a naturally-aspirated Atkinson-cycle 3.8-litre direct-injected V6 engine that produces 291 PS and 3

Hyundai is on a roll lately, making some nice cars - look at how the newly-launched in Malaysia 2021 Hyundai Elantra makes segment rivals' designs feel archaic. In Indonesia, they've just added a new model to their line-up: the 2021 Hyundai Palisade, now open for booking ahead of its January launch there. Scheduled to be officially launched in Indonesia in January 2021, the 7-seat SUV is available in three variants. The variants and prices start are as below: Prime: IDR 777 mil (~ RM 223k) Signa

Besides Toyota, another brand busy with new crossover models is Hyundai. While Malaysia has only 3 (Santa Fe, Tucson, and the soon-to-arrive Kona), overseas there are also the smaller Creta and Venue, the fuel-cell-powered Nexo, and the gargantuan Palisade. While Hyundai in Malaysia is slowly getting some buzz, our neighbours in the south (no, the one with better food) has been gaining traction ever since announcing their plans in setting up a factory in Indonesia. After much digging by Autonet