When the Honda WR-V was launched in Indonesia at a more premium price than its rival, the Toyota Raize, many were quick to stifle a chuckle but as it turns out in the end, Honda had the last laugh as the WR-V continues to outsell the Raize, according to AutoFun. Competition is tight in the compact SUV segment across the Straits of Malacca but PT Honda Prospect Motor (HPM), the distributor for the marque there, has had several clever strategies in marketing the car. Prior to its launch there, Hon
Oct 24, 2023
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