At the outset, the title isn’t to be taken at face value. It is meant to question the definition of modern luxury in cars. To quote Coco Chanel, “People think luxury is the opposite of poverty. It is not. It is the opposite of vulgarity.” Today, the majority of luxury vehicles – especially from German manufacturers – define luxury through massive screens, virtual AI ‘concierge’ bots that you rarely use, and disco-like ambient lighting. This tech-beyond-everything approach has replaced what used

Arvind

Aug 13, 2024

National carmaker Proton has launched its latest regional parts centre (RPC) in Kota Kinabalu, Sabah enhancing spare parts storage and distribution across East Malaysia, following a similar centre established in Sarawak last year. The new RPC is expected to reduce lead times for spare parts by 30 percent addressing the rising demand in Sabah, which ranks as third-highest state in sales volumes for Proton in Malaysia. Located in Inanam, the new centre spans approximately 28,000 square feet, makin

Arvind

Aug 13, 2024

Jaecoo Malaysia has delivered its first 500 units of the Jaecoo J7 to dealerships across the country. These initial deliveries consist entirely of the All-Wheel-Drive (AWD) variant, fulfilling the company's promise to have the vehicles available to customers in the third quarter of 2024. “It has been a great year for Jaecoo beginning with an exciting preview period which led to an overwhelmingly positive reception during the official launch of the J7. We are very excited to deliver the first 500

Shaun

Aug 13, 2024

Season 7 of the Toyota Gazoo Racing Vios Challenge kicked off in spectacular fashion at the Petronas Sepang International Circuit featuring the debut of the all-new 2024 Toyota Vios race car. The weekend's races, which mixed it up with varying weather conditions, saw young drivers dominate across all classes, showcasing the potential of the new Vios and underscoring the rising talent within the series. Young drivers shine in the Super Sporting Class In the Super Sporting class, Naquib Azlan of A

Sanjay

Aug 13, 2024

China's hyper-competitive automotive market is on course of claiming another victim in the form of HiPhi, as the luxury battery electric vehicle (BEV) maker's parent company, Human Horizons Group Inc. has filed for bankruptcy, according to a Bloomberg report. Referencing a court document published last week, the manufacturer lodged an application to a People's Court in Yancheng, saying its assets could no longer cover debt as of April 2024 and thus fulfils the conditions for a bankruptcy. HiPhi

Sanjay

Aug 13, 2024