The Proton e.Mas 7 battery electric vehicle (BEV) has finally launched, with prices starting from RM 109k before promotions. But Malaysia won't be its only market, as it will also be sold in neighbouring countries. Sighted in the ASEAN NCAP results dossier, it is mentioned that the e.Mas 7 will be sold in Brunei and Singapore. While that's technically still export markets, it's certainly a small piece of the ASEAN pie, considering the numbers there won't be enough to score Proton the 'Number 3 i

Sanjay

Dec 16, 2024

Proton has officially launched its first battery electric vehicle (BEV), the e.Mas 7, which comes fully-imported (CBU) from China, priced at RM 105,800 for the Prime variant and RM 119,800 for the Premium variant. These are introductory prices (OTR without insurance) for the first 3000 customers. Post-special-launch prices are RM 109,800 for the Prime variant, and RM 123,800 for the Premium variant. The e.Mas 7 is the debut model of Proton’s electrified-only sub-brand, e.Mas, which is managed by

Shaun

Dec 16, 2024

At the pre-launch presentation of the Proton e.Mas 7, the carmaker has shared another significant development - the 'Hi, Proton' voice command will soon be available in Bahasa Melayu. However, it is unclear which model this feature will debut in, though we think this won't take too long to become a reality in the next upcoming launch. This follows the news that there are over 60 Proton engineers in Hangzhou, working together with Geely in their Research & Development (R&D) centre. The e.Mas 7 is

Sanjay

Dec 16, 2024

The Malaysian Automotive Association (MAA) has announced that 67,532 vehicles were sold in November 2024, marking a 3.3% decrease compared to 69,859 units in October 2024. Despite the dip, the year-to-date (YTD) total industry volume (TIV) for 2024 reached 731,534 units, representing a 1.4% increase over the same period in 2023, when 721,392 units were sold. According to MAA, the decline in November’s sales is attributed to a “wait-and-see” approach by consumers, as many anticipated further pric

Arvind

Dec 16, 2024

A total of 54,513 vehicles were booked during the 2024 Thailand International Motor Expo, the largest car sales event in the country. The figure is 0.6% higher than last year’s total and represents a new high for the annual event. The 12-day-long event ended on 11 December. According to the organizer, Inter-Media Consultant, 41.3% of the total bookings were for battery EVs (BEVs), up 2.9% from last year. BYD captured the lion’s share with 6,917 bookings, up 22.5% from last year’s total, but this

Hans

Dec 16, 2024