![Continental is the preferred partner for Mercedes-Benz Preferred in Asia Pacific 01]()
Continental Tires has been awarded the Mercedes-Benz AG Preferred Partner status in Malaysia, with the status running from September 2023 to August 2025. As a preferred partner, Continental will gain access to central order and sales tools linking to Mercedes-Benz AGâs network and a direct online platform to fulfil orders.
Additional benefits include joint promotions and customer events to elevate the in-store retail experience for owners of the premium marque. This recognition further underlines Continentalâs commitment towards putting its customers at the centre of its focus and goals of outperforming the industry with customer-centric solutions.
![Continental is the preferred partner for Mercedes-Benz Preferred in Asia Pacific 02]()
window.googletag = window.googletag || {cmd: []}; googletag.cmd = googletag.cmd || []; googletag.cmd.push(function() { googletag.defineSlot('/22557728108/my_article_fourthp_under_pc', [
728,
90
], 'div-gpt-ad-1685525140735-0').addService(googletag.pubads()); googletag.pubads().enableSingleRequest(); googletag.pubads().collapseEmptyDivs(); googletag.enableServices(); });
googletag.cmd.push(function() { googletag.display('div-gpt-ad-1685525140735-0'); });
âOur customers ambitions are our driving force. Being awarded as the preferred partner by a renowned premium car manufacturer demonstrates our outstanding technological capabilities and dedication to support our customers in achieving their business goals,â said Dalibor Kalina, Head of Business Area Replacement Tyres APAC, Continental.
Continental is well-positioned to provide best-fit products and services in tyre aftersales. The tyre maker supplies Mercedes Original product lines that are tailored for the stringent requirements set to best fit each model and subsequent variant.
Also Read: The all-new Continental SportContact 7 is the latest high-performance tyre in the Malaysian market
![Continental is the preferred partner for Mercedes-Benz Preferred in Asia Pacific 01]()
In support of this partnership, the tyre manufacturer is committed to work closely with the customerâs retail channels to meet aftermarket demand and subsequent tyre changes throughout the life of those cars.
Furthermore, Continental is one of Mercedes Benzâs top partners worldwide for the OE-Tyres as well as tyre replacement business, equipping the whole range of the car manufacturerâs portfolio, from A- to GLS-Class, fitting tyres such as SportContact 6, EcoContact 6, EcoContact 6Q, PremiumContact 6 and SportContact 7.
âContinental will continue to dedicate our tyre business expertise to grow this partnership and look forward to our joint success in the Asia-Pacific region,â added Kalina.
Also Read: Review: Continental UltraContact UC7 - The comfort touring tyre with a performance edge
window.googletag = window.googletag || {cmd: []}; googletag.cmd = googletag.cmd || []; googletag.cmd.push(function() { googletag.defineSlot('/22557728108/my_article_relatedmodel_above_pc', [
728,
90
], 'div-gpt-ad-1685525247138-0').addService(googletag.pubads()); googletag.pubads().enableSingleRequest(); googletag.pubads().collapseEmptyDivs(); googletag.enableServices(); });
googletag.cmd.push(function() { googletag.display('div-gpt-ad-1685525247138-0'); });
