Mercedes-Benz Malaysia concluded the 2024 Mercedes-Benz South East Asia II SkillsMaster Competition, an event showcasing its dedication to service excellence and professional development. The occasion also marked the graduation of 16 apprentices from the Advanced Modern Apprenticeship (AMA) Program, reinforcing the company’s commitment to fostering top-tier talent in Malaysia and the region.
Edmin Naidoo, Vice President of Customer Services, Mercedes-Benz Cars Malaysia & SEA II, praised the efforts of the service teams, saying, “Each member plays a vital role in driving innovation and delivering exceptional service.” He added, “Programs like the SkillsMaster Competition and AMA empower young Malaysians to excel in a dynamic automotive industry while upholding Mercedes-Benz’s high standards.”
The SkillsMaster Competition enhances skills and morale among customer service staff, aligning them with global benchmarks. This year, 591 participants from 12 South East Asian markets competed across six categories:
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- Qualified Maintenance Technician (QMT)
- Qualified System Technician (QST)
- Certified Diagnosis Technician (CDT)
- Certified Service Advisor (CSA)
- Qualified Parts Process Specialist (QPPS)
- Top End Customer Care (TECC)
Over five months, participants advanced through rigorous rounds of testing technical expertise, product knowledge, and adherence to Mercedes-Benz’s safety and quality standards.
Alongside the competition, the AMA Program graduated 16 apprentices who are now globally certified. Each graduate earned credentials such as the City & Guilds Level 3 Diploma, the Malaysia Skills Certificate Level 3, and a Mercedes-Benz-specific High Voltage Qualification.
They join over 1,000 skilled personnel in the Mercedes-Benz Malaysia Customer Services network.
Mercedes-Benz invests approximately RM100,000 per AMA student, emphasizing its dedication to nurturing a skilled workforce. Graduates can further their careers through certifications like Certified Diagnosis Technician and Certified Service Advisor.
The company’s educational commitment extends to its partnership with Montfort Boys Town, inspiring students to join the AMA Program. This collaboration also provides Montfort trainers with technical training to uplift student skills to industry standards.
This partnership also empowers Montfort’s trainers with technical training, enabling them to share this expertise with their students and elevate their skills to industry standards.
Arvind can't remember a time when he didn't wheel around a HotWheels car. This love evolved into an interest in Tamiya and RC cars and finally the real deal 1:1 scale stuff. Passion finally lead to formal training in Mechanical Engineering. Instead of the bigger picture, he obsesses with the final drive ratio and spring rates of cars and spends the weekends wondering why a Perodua Myvi is so fast.
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