Toyota Harrier is Japan’s No.1 premium SUV for 2020, Toyota Raize tops all SUV sales
Hans · Apr 7, 2021 12:27 PM
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The Japan Automobile Dealers Association (JADA) has released its list of top selling models in Japan for Financial Year 2020 (April 2020 to March 2021). Seven out of the top-10 best-selling models in Japan came from Toyota.
The Toyota Yaris (including Yaris Cross and GR Yaris) is Japan’s most popular nameplate, with 202,657 units sold in the last year. This was followed by the Toyota Raize, our Perodua Ativa’s Japanese cousin, with 120,998 units, making it Japan’s best-selling SUV.
The Raize’s twin and donor car Daihatsu Rocky is ranked 26th, with 26,425 units sold.
Curiously, the Toyota Alphard, which costs about the same price as a Mercedes-Benz C-Class / E-Class there (depending on variant), is Japan’s 4th best-selling car.
With 106,579 units sold, Toyota sells four times more Alphards than Suzuki sells the Swift (25,584 units). If you include 14,749 units of the Alphard’s Toyota Vellfire twin, the ratio becomes even higher.
With the Nissan Murano no longer on sale in Japan, the Toyota Harrier has entire segment to itself. A total of 86,843 units of the Toyota Harrier were sold, making it Japan’s 7th best-selling car. Its next closest rival, the Mazda CX-8, is ranked 38th, with 16,617 units.
Japan's best sellers for FY2020 (Apr '20 - March '21), units
Toyota Yaris (incl Yaris Cross, GR Yaris)
202,657
Toyota Raize
120,998
Toyota Corolla
112,777
Toyota Alphard
106,579
Toyota Roomy
103,064
Honda Fit (Jazz)
94,311
Toyota Harrier
86,843
Honda Freed
73,368
Toyota Voxy
71,903
Nissan Note
71,894
Toyota Sienta
62,233
Nissan Serena
65,302
Toyota Prius
59,160
Toyota RAV4
50,990
Toyota Aqua
48,115
Toyota Noah
46,755
Suzuki Solio
43,664
Honda Step WGN
36,091
Toyota Passo
33,276
Nissan Kicks
32,863
Closer to home, the all-new 2021 Toyota Harrier will be launching in Malaysia very soon. Distributor UMW Toyota Motor is has opened a registration of interest page for interested buyers.
If you are wondering what the best-selling models in Malaysia are, sorry such data is not available, because Malaysia's Competition Commission (MyCC) bars any organization from compiling such data. According to MyCC's rationale, such info sharing among competing manufacturers promotes cartel-like behaviour. No it's true, they actually said that.
Over 15 years of experience in automotive, from product planning, to market research, to print and digital media. Garages a 6-cylinder manual RWD but buses to work.