The Wrangler's base trim carries an MSRP of $28,475 for the two-door body style and $31,975 for the four-door (Unlimited) body style. That's much higher than the starting prices of most other compact SUVs. The popular Wrangler Rubicon costs $38,875 and $42,375 for the two-door and four-door body styles, respectively.Oct 5, 2021